Renault, the Group’s global brand, operates in 128 countries with a range of nearly 30 models, rolled out in different versions (PC and LCV) and phases. Founded in 1898, Renault has marked automotive history since the start, under the banner of broadly affordable innovation and a thirst for new challenges.
The Renault brand recently gave new impetus to its design, under the guidance of Laurens van den Acker, to strengthen the appeal of its products. The new design strategy revolves around three keywords: simplicity, sensuality and warmth. Renault design seeks to stir the emotions, conveying the brand’s passion for cars and reflecting its Latin culture. The design renewal was first seen on the DeZir concept car. Renault styling today is applied more consistently and is instantly recognizable, particularly through the showcased diamond on the front end and flowing body lines.
Innovating to make life better is central to the identity of the Renault brand. From the day in 1898 when Louis Renault drove up the steep rue Lepic in Paris to today’s electric vehicles and Formula 1 commitment, Renault has always been motivated by new challenges.
The Renault brand range scores top marks on quality, as borne out in the ratings of international bodies. The brand aims to stand as a pioneer in sustainable mobility for all.
Renault in 3 figures
The creation of the Renault Frères company in Boulogne-Billancourt near Paris. Louis Renault, inventor of the Voiturette, takes care of the cars, while his brothers Fernand and Marcel take care of business.
The best-selling French car worldwide, with over 8 million units sold.
Renault’s share of electric vehicle sales in Europe (2013).
Dacia, the Group’s regional brand acquired in 1999, sells cars in 43 countries in Europe, Turkey and North Africa. The range comprises six spacious, simple, reliable and affordable vehicles. Dacia has invented a new approach to motoring, bringing customers with modest incomes the chance to own a new vehicle.
Dacia in 3 dates
Creation of the Dacia brand, a Romanian state-owned company based in Pitesti. It produces the Renault 8 (known as the Dacia 1100) under license, followed in 1969 by the Renault 12 (Dacia 1300).
Dacia is privatized, with Renault acquiring a 51% stake. Renault gradually increases its share over time, reaching 99.3% in 2004.
Launch of Logan. The spearhead of the strategy to win new customers in emerging markets, Logan was co-developed by Dacia and the engineering teams at the Renault Technocentre.
Renault Samsung Motors
RSM, the Group’s local brand, sells cars in South Korea. The six-model range covers the mid- and top-range segments, as well as the SUV category. A Renault subsidiary created in 2000, RSM is known for its top-level service quality. In 2013 the brand launched the QM3, an SUV inspired by Captur, and an electric version of the SM3 (Fluence) produced in Busan.