Simplicity, sensuality, warmth: Renault’s new design
With the arrival in 2009 of Laurens van den Acker, the man behind the new design identity, Renault styling gained fresh new momentum. Simplicity, sensuality and warmth are the three keywords, informing an emotional approach to design that expresses our Latin culture and our passion for the automobile.
The new design identity is based on the idea of the human life cycle. Each concept car unveiled by Renault since the 2010 Paris Motor Show represents a phase in the life cycle, from falling in love and exploring the world to starting a family, working, having fun and gaining wisdom.
And so it was natural that the first concept car bearing the new identity with its sensual shapes was called DeZir and cloaked in intense red body paint.
"DeZir expresses movement, sensuality and emotion through its ideal proportions, like an object designed by nature. A warm and tonic design – very Renault"Axel Breun, Head of Concept Car Design.
From concept to production car: how to recognize a Renault car at first glance?
From New Twingo to the Espace replacement via Clio 4 and Captur – and not forgetting light commercial vehicles – Renault styling is harmonious and immediately recognizable, featuring a distinctive front end showcasing a larger, vertical diamond along with flowing, curvaceous lines.
The styling intentions of the concept cars created by the Design team are today very close to the production vehicles they preview. DeZir kicked off this new approach in 2010, heralding New Clio. Captur, the top-selling model launched in 2013, was clearly previewed by Captur Concept, unveiled at the 2011 Geneva Motor Show. In 2012, Twin’Z and Twin’Run announced the arrival of one of the big revelations of 2014: New Twingo. And more recently, Initiale Paris previewed the Espace replacement.
Dacia: pure, robust and rational design
The Design teams have undertaken similar work on design harmony to make a Dacia car instantly recognizable and clearly distinct from a Renault brand model. With the arrival of New Logan and New Sandero, the Dacia range now presents a consistent face, w
The international development and organization of our teams
To respond to the challenges of international development and an ever broader range, the Design department has acquired the following resources in the last 15 years:
- International development: the rollout of several design centers around the world to better meet the expectations of our different markets;
- digital development and visualization: Renault Design ranks among the leaders in terms of the performance of its digital tools, developed in-house. They enable greater responsiveness in the production of digital images and films and also ensure confidentiality.
- organization: all the activities involved in design – from modeling to styling studios – have been reorganized to enhance cross-department communication.
The Kwid concept car
The Kwid concept car targeting new markets is a perfect example of our international development. The exterior was designed by a Russian designer and a Sao Paulo-based designer, the interior by an Indian and a French designer, and the colors and materials by a Japanese stylist.
From dream to reality
In our organization system, the team of designers that develops the concept car also develops the production vehicle it previews. Concept cars may be exercises in style aimed more at the heart than the head, but their primary goal is to inform thinking on future production models. So having the same team work on both creates a link between design dream and industrial reality.