Renault, Dacia and Renault Samsung Motors. With their complementary positions and geographic strategies, the three brands of our Group are appealing to a growing number of customers around the world. Over its 115 years of existence, the Group has forged its identity through useful and broadly affordable technology. Dacia is the Group’s regional brand. Since the launch of Logan in 2004, Dacia’s success has been based on three fundamentals: generosity, simplicity and reliability. RSM is our local brand. It sells its vehicles mainly in South Korea.

Renault, a multi-brand international group, sold more than 3.2 million vehicles in 127 countries in 2016. It employs over 120,000 people and manufactures vehicles and powertrain components at its 36 production sites. Since it was founded in 1898, Renault has been the most consistently innovative carmaker in automotive history. Groupe Renault:

  • designs innovative products and services accessible to the greatest number,
  • fosters sustainable mobility for all, notably through its range of all-electric vehicles,
  • develops profitable international growth, in particular through its Alliance with Nissan and its other partnerships.


Renault, the Group’s global brand, operates in 127 countries with a range of nearly 30 models, rolled out in different versions (PC and LCV) and phases. Founded in 1898, Renault has marked automotive history since the start, under the banner of broadly affordable innovation and a thirst for new challenges.

Adapting to driver requirements and to its times, Renault is continuously renewing the design of its vehicles. The brand recently gave new impetus to its design, under the guidance of Laurens van den Acker, to strengthen the appeal of its products. The new design strategy revolves around three keywords: simplicity, sensuality and warmth. Renault design seeks to stir the emotions, conveying the brand’s passion for cars and reflecting its Latin culture. The design renewal was first seen on the DeZir concept car. Renault styling today is applied more consistently and is instantly recognizable, particularly through the showcased diamond on the front end and flowing body lines.

Innovating to make life better and to serve the driver and passengers is central to the identity of the Renault brand. The objectives are to make driving easier and improve comfort. Secondly, innovation in engine technologies contributes to vehicle excellence by continuously optimizing power, performance and handling.


The Renault brand range scores top marks on quality, as borne out in the ratings of international bodies and carry the “quality made” label. The brand aims to stand as a pioneer in sustainable mobility for all. The brand is also returning to its activity as a quality engine manufacturer, supplying three of the Formula 1 teams with the RS27, which has already delivered an array of prizes.

Renault in 3 figures

The creation of the Renault Frères company in Boulogne-Billancourt near Paris. Louis Renault, inventor of the Voiturette, takes care of the cars, while his brothers Fernand and Marcel take care of business.

The best-selling French car worldwide, with over 8 million units sold.

Renault’s share of electric vehicle sales in Europe (2015). Renault is leader in electric vehicle sales in Europe in 2015 totalling over 23,000 sales in Europe in 2015 (excluding Twizy).



Dacia is sold in 44 countries in Europe, North Africa and the Mediterranean countries. It has attracted more than 3.5 million customers since 2004 by offering a range of robust vehicles at affordable prices.

The Dacia range in 2013

Dacia in 3 dates 

Creation of the Dacia brand, a Romanian state-owned company based in Pitesti. It produces the Renault 8 (known as the Dacia 1100) under license, followed in 1969 by the Renault 12 (Dacia 1300).

Dacia is privatized, with Renault acquiring a 51% stake. Renault gradually increases its share over time, reaching 99.3% in 2004.

Launch of Logan. The spearhead of the strategy to win new customers in emerging markets, Logan was co-developed by Dacia and the engineering teams at the Renault Technocentre.


Renault Samsung Motors

Renault Samsung Motors

RSM, the Group’s local brand, sells cars in South Korea. The six-model range covers the mid- and top-range segments, as well as the SUV category. A Renault subsidiary created in 2000, RSM is known for its top-level service quality.RSM operates in South Korea with 197 sales outlets. Its vehicles cover the mid-range segment (including electric vehicles), the high-end segment, and the SUV segment.