The program, developed in cooperation with partners from the charity sector, academia and public organizations, has three components :
- Renault Socially Responsible Garages: these garages in the Renault network volunteer to provide beneficiaries of the Renault Mobiliz program with a range of quality products and services at cost price. People on low incomes can buy a car or have their car repaired at a Renault Socially Responsible Garage.
- Mobiliz Invest s.a.s: this investment firm provides financing for businesses that offer innovative mobility solutions to improve the quality of life for socio-economically disadvantaged people.
- Renault sponsors the Business & Poverty Chair at HEC business school in Paris and participates in the Business and Poverty Action Tank, which seeks to contribute to a more inclusive society that creates more economic and societal value.
Mobility, a factor in economic and social integration
In France, more than 8.7 million people are living below the poverty line. Since the 2008 crisis, people previously doing well have found themselves in hardship.
People on very low incomes find it hard to get from A to B, which can become a factor in their exclusion. Mobility is one of the three main obstacles to employment, alongside age and skills.
Most jobseekers live outside city centers. They are therefore more dependent on having a car, but have less access to one. One in every two jobseekers reports having turned down a job owing to mobility-related reasons.
Renault Socially Responsible Garages
Renault and its network are helping socio-economically disadvantaged people who qualify for the Renault Mobiliz program to become mobile again with a car.
Garages in the Renault network volunteer to help these people, identified by welfare and employment agencies.
Renault Mobiliz program customers benefit from Renault service quality at 30% to 50% below retail prices. The discount depends on the type of repair and the cost of labor at the specific Renault garage. Some Renault Socially Responsible Garages also have used vehicles for sale. The vehicles have been serviced, come with a warranty and are priced at between €2,000 and €4,000, depending on the model.
Renault Mobiliz is expanding its network, which is expected to number 250 Renault Socially Responsible Garages by the end of 2014. The aim is to eventually cover all the departments of France.
To benefit from the program
To benefit from the services offered by Renault Socially Responsible Garages, customers are identified by welfare and employment agencies, which deal directly with people in socio-economic hardship, helping them to seek, find and keep jobs and referring them to the Renault Mobiliz program.
The agencies analyze the mobility needs of each applicant. If they determine that the individual needs a car (to purchase a used vehicle or to repair a car they already own), they refer them to the nearest Renault Socially Responsible Garage.
Renault Mobiliz program beneficiaries are not selected directly by Renault or the participating garages.
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Financial support from RCI Banque
RCI Banque, a wholly owned subsidiary of the Renault group, and its French subsidiary Diac, in partnership with the Renault Socially Responsible Garages and France’s public investment agency Caisse des Dépôts, have been trialing since mid-March 2014 a personal micro-credit scheme to help program beneficiaries fund the purchase of a used vehicle from a Renault Socially Responsible Garage or vehicle repairs at a Renault SRG.
Personal micro credit is a loan of between €300 and €3,000 extended by an approved lender. It is designed to help people unable to secure a conventional bank loan to reintegrate society and the workforce. In France, Caisse des Dépôts coordinates the scheme at the national and regional levels. On behalf of the French state, the agency manages the Social Cohesion Fund Guarantee that protects lenders.
Mobiliz Invest s.a.
Providing financing for innovative schemes improving access to mobility
Mobiliz Invest s.a.s is a venture capital firm that supports social enterprises. Benefiting from a €5 million endowment from Renault, Mobiliz Invest finances social economy organizations (including not-for-profit organizations and cooperatives) that develop mobility solutions benefitting people in social or economic hardship, particularly through partnerships that have a knock-on effect on projects supported by Renault Mobiliz.
To ensure transparent and ethical investment decisions, and to promote an innovative approach, Mobiliz Invest is overseen by governance bodies consisting of senior Renault managers, an employee representative and independent experts specialized in social enterprises and venture capital.
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Business and Poverty Chair
The three components of the Chair, coordinated by Professor Muhammad Yunus and Martin Hirsch, are teaching, research, and the joint development of innovative social business models by companies, civil society and government aimed at reducing poverty.
Renault also participates in the Business and Poverty Action Tank (lien hypertexte) chaired by Emmanuel Faber and Martin Hirsch. The think tank seeks to encourage businesses to develop economically sustainable projects that help reduce poverty and exclusion in France and that can be implemented on a large scale.