NO LONGER JUST A VEHICLE MANUFACTURER, GROUPE RENAULT IS NOW A SUSTAINABLE MOBILITY PROVIDER THAT PROVIDES A VAST RANGE OF SHARED, ENVIRONMENTALLY RESPONSIBLE SOLUTIONS.
On the extremely competitive transport on demand market, Groupe Renault, via its RCI Bank & Services subsidiary, has taken up the challenge of environmental quality by buying back and re-launching Marcel, a ride-hailing company for the Paris region. Since September 2018, it has been using the Renault ZOE to provide its customers with environmentally responsible transport on demand.
To ensure the success of this service, known as e.co, Groupe Renault and Marcel offer attractive conditions for the customers – from 5 euros per trip – and for the drivers. The costs of leasing and maintaining the ZOE are half those of a saloon and sales of the vehicle are guaranteed. So we can look forward with confidence to an expansion of the fleet, from 100 to 500 ZOEs, during 2019.
Amongst the different types of car-sharing, the trend is for free floating, which lets the user park their vehicle anywhere within a defined geographical area. It is one of the options chosen by Groupe Renault in Paris, with the introduction of its Moov’in.Paris service, launched with ADA in the autumn of 2018.
In Nice, Groupe Renault has continued with its pioneering task by being the first operator to be awarded the city’s new “car sharing” label. Users have access, via the Renault Mobility app, to a fleet of self-service Renault ZOEs.
Outside France, Groupe Renault has a presence in the majority of European capitals with a shared electric mobility service. Today, there are over 5,000 electric vehicles available to users of the car sharing services provided by Renault in Europe, such as ZITY in Madrid.
Renault Mobility is a service that gives private drivers the ability to hire a self-service car 24 hours a day, 7 days a week, whilst allowing companies to share part of their vehicle fleet to optimise the rate of use. This service has been used as the basis for IKEA’s car-sharing service launched in the spring of 2018, which allows its customers to transport furniture purchased in-store to their home. Renault has also signed a contract with the Ouest-France group for the introduction of a Renault Mobility car sharing service, initially at the group’s head office in Rennes.
Short-distance car-pooling mainly concerns the majority of home – work trips. Without it, 90% of its users would go to work in their own vehicle. In France, besides the inhouse car-pooling platform designed for its employees, Groupe Renault has joined up with iDVroom, one of the leaders in home-work car-pooling. Since 2017, drivers of a Renault can share their trip directly via the site and the iDVroom app. They can thus find new “car poolers” easily and make savings on their daily journeys. More broadly, Renault is working to improve the car-pooling experience by carrying out research into digital tools and solutions that allow car pool operators to interface with their connected vehicles.