December 1998, inauguration of the Brazilian production site "Ayrton Senna" in Curitiba, in the south of the country. Spearheading technological and managerial innovations in Latin America, it is the first automobile plant to have a water-based paint shop that is more environmentally friendly. At the forefront in terms of management, it plays the "lean production" card, with only 4 hierarchical levels and small work teams composed of multi-skilled operators. 700 employees at the start. They assemble the Scénic minivan, then Clio, quickly afterwards.
The Group continues to invest in the Curitiba plant despite periods of instability: in 1999 and 2001, the Ayrton Senna Complex was expanded to include an engine plant and a light commercial vehicle site.
Today, the Ayrton Senna complex includes 4 factories in the State of Parana, an engineering and a design centre, the only centre of the Group in the Americas.
The factory produces seven vehicles: Captur and Kwid - the absolute leader in its segment, the last two models to expand the range, but also Sandero, Logan, Duster, Duster, Duster Oroch and the large Master van. The vehicles meet the needs of the consumer and this 20th anniversary coincides with a historic record of market share in Brazil.
In total, since 1998, 3 million vehicles and 4 million engines have been produced in the largest country in South America. The Ayrton Senna complex operates in three shifts and has 7,300 employees. The production tool is modern and integrates the innovations of factory 4.0.
Another encouraging news: the Brazilian magazine Você S./A. ranked Renault 8th in its list of the top 10 companies in Brazil among the 500 nominees for this challenge.
Douglas Pereira, Human Resources Director, said: "Being one of the top ten companies in the country is a great source of pride for Renault Brazil as a whole, especially since this ranking is the result of the evaluation of our employees, our greatest asset".
1996: laying of the foundation stone
2018: 4 factories and 7300 employees
25,000 indirect jobs in the State of Parana
Annual production capacity per plant:
A Design Center
An Engineering Centre (1 000 engineers)
2010: Creation of the Renault Institute (management of social and environmental initiatives)