Although an avalanche of emails with Black Friday offers was dropping on their smartphones, people turned their attention instead to their own cupboards. Like Marie Kondo, they all had a jolly good sort-out: shirts, trousers, dresses, suits that were too small, too big or scarcely worn: into bags. They left these bags on our sites. We weighed them: 1,262 kilos. 1.2 tonnes of work clothes donated by staff at Groupe Renault that will make their way to Cravate Solidaire, the charity that dresses jobseekers in France.
Clothes don’t make the man, but they don’t half help. Taking this as their principle, 2012 Yann Lotodé, Nicolas Gradziel and Jacques-Henri Strubel – three ex-students at a business school – set up La Cravate Solidaire in January 2012. The initial objective was to give suits – donated by individuals or companies – to jobseekers to wear when they attended job interviews.
Since then, the work has evolved: as well as access to a professional wardrobe, the charity now offers coaching sessions and simulated job interviews to its users.
There is no doubt that the need exists. The charity has helped more than 3,000 users in the last 7 years. It has opened 9 branches in France and has been assisted by over 800 volunteer image coaches and recruiters – including employees from Renault.
Partners since 2018, we decided to support Cravate Solidaire because of the value of its action, its originality, and its fit with Groupe Renault’s Mobilize CSR policy.