Following the purchase of the Romanian manufacturer by Groupe Renault in 1999, there is an ambitious plan for the future Dacia model: it is to be a robust, reliable and modern three-box saloon, for sale at 5,000 euros. To meet this challenge, that no manufacturer had yet overcome, Louis Schweitzer, the then CEO at Groupe Renault, has a conviction: to innovate, you have to break the rules. Boldness would come to epitomise the Dacia brand.
The Logan is built from the ground up, applying the market price as a fundamental constraint. From start to finish, the target cost (design to cost) method, unheard of at the time in the automotive industry, is applied.
Unveiled in 2004, the Logan keeps all of its promises: a record size to spaciousness ratio and essential equipment at an unbeatable retail price.
In response to demand, it is marketed throughout Europe from 2005. Costing the same as a second-hand car, the Dacia Logan makes owning a new car widely affordable. Dacia becomes the new benchmark for car purchases.
In 2008, Dacia extends its range with Sandero. Faithful to the brand’s fundamentals, this compact saloon with its modern design offers an unbeatable price/spaciousness ratio. With a length of just 4.02 metres, it can seat five adults and has a 320-litre boot, a capacity worthy of the next segment up. Positioned in price terms in the small car segment, the Sandero offers such versatility that it is an immediate commercial success. In 2009, the Stepway SUV version enters the market.
The Sandero, thanks especially to the Stepway version, has become the top-selling Dacia model, with 2.1 million units sold.
In 2010, Dacia markets an attractive SUV at the price of a city car. Its 4x4 version has the capacities to ascend to the top levels of the market and, with its successful design, the Duster immediately becomes a best seller. Within 3 years, sales reach 450,000 units.
Available in 2- and 4-wheel drive versions with modern equipment worthy of the segment, the Duster meets the needs not only of customers seeking a truly versatile, robust 4x4, but also those who want an SUV with an attractive, versatile, comfortable design.
Updated in 2017, Duster remains a commercial success, with total sales of 1.6 million units since 2010.
Unveiled as a show-car in March 2020, the Dacia Spring is the latest revolution to bear the Dacia signature. It heralds the brand’s all-electric city car of the future.
A 5-door, true 4-seater with a range of almost 200 km, the Dacia Spring is proof that Dacia can also deliver sustainable mobility accessible to all yet remain bold and true to its reputation as the agitator in the car industry.