Design | 29 June 2016

The story of honey yellow of the New Renault Scénic

New Renault Scénic, unveiled on 23 February and presented in a world première at the Geneva Motor Show held from 3 to 13 March - do you know the story of its honey yellow color?
by Groupe Renault

Contrary to preconceived ideas, MPV buyers are keen first and foremost to find a car that appeals to them.

Design is now one of the leading criteria, so it should not be brushed aside. Customers may well look for an MPV for practical reasons, such as transporting families and luggage, but do not want the appearance of the vehicle to be entirely dictated by its function. For a long time the MPV was regarded as a practical choice, but nowadays it must also be a vehicle that sparks love at first sight. New Scénic was designed to respond to that demand with its dynamic, flowing lines and unusual proportions.

Discover now the story of its honey yellow color:

To know more about New Renault Scénic:

New Renault Scénic: 5 questions for Thomas Brient, head of C-segment marketing

Renault Scénic: A success story spanning 20 years

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