Cars | 02 October 2019

With the New KWID,
Renault give itself the means to fulfil its ambitions

2"30
New Delhi, October 1, 2019, Renault announced the launch of the New KWID. With a bolder and more stylish design, many first-in-class features, comfort and convenience like never before, the urban SUV is more modern and yet keeps the most attractive elements of the previous version. With Duster, Triber and New KWID, Renault is the number one European automotive brand in India. And it has big ambitions.
by Nicolas LE-BOUCHER

For Groupe Renault, in line with its Drive the Future strategic plan’s objectives and the boost of its global presence, KWID is a key product on a strategic market. In India, the aim is to double sales volume to reach 200 000 units per year over the next three years. Since 2015, KWID is a commercial success and a crucial element of Renault growth’s with more than 300 000 units sold. With many design enhancements, the New KWID ensures the attractive pillars of the car and offers first-in-class features.

KWID, MADE IN INDIA CAR

With growth of 6,2% and almost 4 million vehicles sold in 2018, the Indian automotive industry is the 4th largest in the world, after China, the US and Japan. As number one European brand in India with more than half million cars sold since 2012, Renault has been a commercial success on this market thanks to its “local consumer first” approach. KWID was the first “made in India” car designed, built and sold in India. In 2015, it became a real game changer in the mini-car segment. It was an audacious challenge because Indian customers are demanding on everything, not only on price.

ALL NEW KWID, MORE SUV INSPIRED, MORE MODERN

Built to stand out, the New KWID is bolder and more stylish with the brand’s new signature lighting - SUV-styled low mounted headlamps with two-level LED lights. The design is more SUV-inspired with the all new stylish grille, arching roof rails, muscular multi-spoke wheels along with a high ground clearance of 184 mm. The all-new dual-tone dashboard and seats accentuate the classiness of the interior. The many first-in-class features emphasis the premium feel: LED digital instrument cluster, 8-inch touchscreen MediaNav Evolution, and reverse parking camera. KWID still has the best in class ergo smart cabin which offers comfort and convenience like never before.

AN AUDACIOUS CHALLENGE

To boost its global presence, Groupe Renault has what it takes to fulfil its ambitions. In India, Renault has a cutting‑edge manufacturing facility, a world‑class technology centre, two design centres and two logistics centres. This strong base is combined with an aggressive product strategy and customer “local consumer first” breakthrough approach. The results are here with two groundbreaking products: KWID and the versatile TRIBER which can offer up to 7 seats in less than 4 meters in length.  These “made in India” cars are without direct competitors on the market.

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