After several encouraging years, Renault Samsung Motors has seen a significant slowdown in sales in South Korea (down 27% between 2010 and 2011) owing to fierce competition from Hyundai and Kia. 2012 is set to be equally difficult. Renault is addressing the situation by launching an action plan aimed at restoring the brand’s competitiveness.
"Renault already sells cars in China, but only in limited numbers. If Renault is to play a more important role in China, then it needs to produce locally," declared Carlos Ghosn on January 9, 2012 at the Detroit Motor Show. Breaking into the Chinese market represents a major capital outlay for the company and demands a strong product plan and local manufacturing capacity in order to corner market share at a profit.
Formula 1 driver Romain Grosjean, of the Lotus F1 Team for which Renault supplies engines, received an extremely warm welcome when he visited the Cléon transmissions plant, a symbol of Renault excellence, on 30 May.
This second issue of Russian diary starts with a look back at Renault’s history in Russia, then follows through with details on Renault’s current position on the local market. Which models are selling best? What’s the scope of the dealer network? Read on to find out!
This entry is the first of several that will look at the strengths of the Renault group around the world. Our first focus is on the Americas region, spanning from Mexico to Tierra del Fuego. Results were impressive in 2011, with sales up 25.2% on 2010 at 400,000 units for a 6.1% share of the market.
The team behind the renault.com is launching its new blog in March 2012. We would like to welcome you to this space, aimed at keeping you in touch with Renault group news as it happens. The blog will be focusing on events, meetings, test drives, behind-the-scenes coverage and analysis. And to keep the proceedings interactive, we encourage you to leave comments on the articles and post any suggestions you may have.