Almost 35,000 people! Once again, Dacia picnic united thousands of fans from all over Europe. It is a unique event, showing the success of the brand, which celebrates 5 million vehicles sold. Flashback to a memorable summer gathering.
In the first six months of 2018, Dacia set a new record with 378,095 units sold, a 13.4% increase. Benoit Abadie, chief engineer for the Global Access range within Alliance, reviews what has made the brand a success in the last 15 years.
Groupe Renault has made an active commitment: for the company to reap the full benefits of the cultural wealth and diversity offered by all its constituent parts. Gender mix and gender equality is a key area of focus. … in a sector that has historically been less inclined than others pursue this fair balance. It is primarily for this reason that Groupe Renault is particularly keen to recruit women to its workforce, at all levels of the command chain. We talked to Georgiana Mutu, age 34, production workshop manager in engine assembly at the Pitesti plant (Romania), where she manages over 260 men and women.
While the customer is central to the connected and competitive plant of the future, the everyday lives of employees are being simplified by digital technology. More and more operators and managers are equipped with smartphones or tablets to make their work easier. Diana Davidoiu, Quality Controller at the Pitesti plant in Romania, talked to us about the digitalization of her profession.
The plant of the future entails the global digital transformation of a manufacturing site. It facilitates production by connecting people and processes. Digitalization fosters the dissemination of the right information to the right place at the right time, the aim being to increase customer satisfaction. As reflected in the work of Gabriel Tanasie, Head of a Connected Basic Work Unit at the Pitesti plant in Romania for a year and a half and connected just recently.
As part of the 50th anniversary celebrations of Dacia in Romania, Groupe Renault talks about how momentum has developed since the renewal of the brand in 2004. It has already engaged five million consumers with its unique business model. Initiated with the launch of Logan, the Global Access program (Renault and Dacia) is a cornerstone of the group’s strategy for international expansion. Let’s take a closer look.
Dacia shows off new limited editions across the Stepway family, with a distinctive new Iceland Grey livery and smart new interior at Geneva Motor Show.
Though Dacia’s resounding international success is hardly news, the brand continues to gain ground across all the regions where Dacias are sold.
Before the 87th Geneva International Motor Show opens, Renault is showing off nothing less than its whole product range, and Alpine will undoubtedly...
A few weeks before Geneva Motor Show, Dacia revealed the new Dacia Logan MCV Stepway. Following in the tracks of the Sandero, Dokker and Lodgy, the Logan MCV joins now Dacia’s Stepway family.