Blog

Blog

Monday 18 June 2018 by Eleonore BARREYRE - Innovation

Groupe Renault launches its first alternate reality game

Groupe Renault is innovating in its communication strategy with an original initiative: an international alternate reality game called “Mobility Theory”. Players of the new alternate reality game are plunged into Groupe Renault’s innovation strategy and get to find out more about tomorrow’s mobility – autonomous, connected and electric.

Tags: Mobility Theory