Latin America is a strong pick-up market for Renault. With One million light commercial vehicles sold in 2015, Renault with Duster Oroch & Alaskan has a true role to play in this market.
Over the last few days the roads of Rio de Janeiro, particularly busy at this time of year, have been host to a curious happening: for the very first time, Renault’s very first pickup, Renault Duster Oroch, is undergoing close hands-on scrutiny by journalists from across the whole of Latin America. Following its world première appearance at the Buenos Aires Motor Show in Argentina, Renault Duster Oroch is ready for the big leap! Read on for insights into Renault’s strategy for the South American market.