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01 March 2019 by Valérie Calloch - Design

Immersion in the Renault design archive #4: Louis Morasse’s top picks

External evolution, internal revolution. The design of the New Clio marks a brand-new chapter in a story dating back more than 120 years: the opportunity to rediscover the richness of the Groupe Renault's heritage. More than 10,000 drawings and sketches have been inventoried in the company’s archives. Louis Morasse, Director of the Commercial Vehicle Design range, evokes some of these treasures.

Tags: design pub

26 February 2019 by Valérie Calloch - Design

Immersion in the Renault design archives #3: Jean-Philippe Texier’s top picks

External evolution, internal revolution. The design of the New Clio marks a brand-new chapter in a story dating back more than 120 years: the opportunity to rediscover the richness of the Groupe Renault's heritage. More than 10,000 drawings and sketches have been inventoried in the company’s archives. Jean-Philippe Texier, in charge of the design of C, D and E ranges, evokes some of these treasures.

Tags: design pub

20 February 2019 by Valérie Calloch - Design

Immersion in the Renault design archives #2: Eric Diemert’s top picks

External evolution, internal revolution. The design of the New Clio marks a brand-new chapter in a story dating back more than 120 years: the opportunity to rediscover the richness of the Groupe Renault's heritage. More than 10,000 drawings and sketches have been inventoried in the company’s archives. Eric Diemert, Design Director of the Cooperative Innovation Laboratory, evokes some of these treasures.

Tags: design pub

18 February 2019 by Valérie Calloch - Design

Immersion in the Renault Design archives

External evolution, internal revolution. The design of the New Clio marks a brand-new chapter in a story dating back more than 120 years: the opportunity to rediscover the richness of the Groupe Renault’s heritage. More than 10,000 drawings and sketches have been inventoried in the company’s archives. Hélène Galzin, Marketing project leader, reminds us that “the heritage of tomorrow is being prepared today”…

Tags: design pub

30 June 2015 by Groupe Renault - Event

Renault and the French: a passion story expressed through advertising...

The long and glorious passion story between Renault and the French can be told through advertising. With "Renault, the ads with passion" that has been held at Atelier Renault (Paris, Champs Elysées), let go back on the old relationship build by Renault and the ads in France. By reflecting ̶ and sometimes anticipating ̶ social change, Renault adverts turn an amused and understanding eye on France and the lives of French people, mirroring their individual and collective unconscious.

Tags: atelier pub saga