Dacia simply successful
Since the launch of Logan in 2004, Dacia has increased sales steadily, from over 135,000 vehicles in 2005 to over 655,000 last year. Originally a national brand, Dacia has become an international brand, present in 44 countries. Viewed as a likeable brand by its community (almost five million Facebook fans), Dacia has developed its appeal with a range of reliable and modern vehicles sold at an attractive price. This trend was further confirmed with the launch of New Duster in 2017.
Through the Global Access program (vehicles sold under the Renault and Dacia brand names), Groupe Renault has built up unique expertise over a period of almost 15 years. This program is a cornerstone in the group’s international expansion strategy, with a vehicle range that is set to develop further and a sales target of two million vehicles a year by 2022.