First birthday for ZOE: coming back on the story of the EV range flagship
Remember : end of January 2008 at the Davos Forum, Carlos Ghosn announced the ambition of Renault to market a range of four electric vehicles. The flagship model was the project X10, a supermini designed as an all-electric vehicle, intended for mass marketing. This far-reaching mission was placed in the hands of the pre-project teams, who confirmed its technical and economic feasibility. This marked the starting point of the design process, organized on a competition basis.
The first creative proposals adopted an extremely radical approach, but little by little, studies gradually converged towards a more rational approach. The aim was to design a car with a difference, but reflecting the formal cues of automotive design in its lines and proportions, so that it would be immediately accepted.
In 2010, a concept car, very close to the definitive mode, was presented at Paris Motorshow. It was welcomed with the same enthusiasm that surrounds the car today.