Cars | 19 June 2019

Renault Triber, an approach "local consumer first"

3min
With growth of 6.2% and almost 4 million vehicles sold in 2018, the car industry is one of the main drivers of the Indian economy, generating over 30 million direct and indirect jobs. The recently appointed Chief Executive Officer of Renault India, Venkatram Mamillapalle, talked to us about trends in this high growth market and how the company will use its strengths to make the most of this sustained growth.
by Valérie Calloch

Which three words would you use to sum up the Indian market?

Fast, urban and contrasted. India is one of the fastest growing car markets. Studies show that it could even become the world’s third largest by 2022. The country is defined by its rapid urbanisation, growing population and rising purchasing power. It is one of the most populous countries on the planet but has one of the lowest car ownership rates. In this land of contrasts, disruptive innovations abound, and customers are starting to assert their expectations, which differ from one model to the next, according to segment. Designing vehicles locally helps us better satisfy demand.

What best symbolises these new expectations?

I would say that the most striking thing is the aspirations of the middle class, as well as the emergence of new segments and mobility trends, which are changing rapidly.

People are buying their first cars at an earlier stage in their lives, making an investment right at the start of their careers. They have a strong emotional attachment to this first purchase. Today, customers know what they want and are aware of brands and what they expect from them.

They all share certain criteria when purchasing, such as the brand (and its reliability and service), value for money (including resale value), energy efficiency and environmental credentials.

With this in mind, what is your vision for Groupe Renault in India?

We are very optimistic. We recently passed the 5‑lakh mark (500,000 sales) in India, and the group is one of the fastest carmakers to reach this figure in just over seven years. We are the country’s leading European carmaker, because we have what it takes to fulfil our ambitions — a cutting‑edge manufacturing facility, a world‑class technology centre, two design centres and two logistics centres. These strong bases, combined with our aggressive product strategy and customer satisfaction policy, helped us reach this major milestone.

Doubling sales over the next three years...

And we’re not stopping there. Over the next three years, we want to double our sales volume to reach 200,000 units per year. Expanding our product portfolio across different segments and continuously improving our range are the main focuses of our roadmap.

In brief, our vision is: a team, an ambition and a customer‑first approach.

Who are the target customers and why did you choose the name TRIBER?

The Renault TRIBER is an innovative concept for urban families. It was designed, developed and manufactured in India, for Indian customers. It is the ideal car to get away from it all, allowing groups of friends and the whole family to travel in comfort, and bringing the image of the family up to date.  The word “tribe” appeals to young people, signalling that this is a multi‑purpose, urban vehicle that accommodates everyone comfortably.

No matter which tribe you are with — family, friends or colleagues — the Renault TRIBER will adapt to your needs while staying true to the Indian values of friendship and sharing.

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