2018 Paris Motor Show - Thierry Bolloré and Laurens van den Acker into the studio
While the main attractions of the Renault booth at the Paris Motor Show 2018 are the concept cars and new vehicles on display, the attention of visitors to the Renault stand was also drawn to a 30 m² space with sofas, projectors and microphones and Scandinavian-inspired decoration and transparent windows.
This is the Renault Studio by Youtube, a recording studio that allows Groupe Renault’s executives to be interviewed for video and audio clips during the show for the Groupe's various websites and social networks. This studio will also be a meeting place for influencers and Youtubers who will come to shoot their shows during the sports, cinema and video games themed days.
The first studio guests were Thierry Bolloré and Laurens van den Acker, a few minutes after revealing the EZ-ULTIMO concept at their joint press conference on Tuesday, October 2. Behind the studio windows, they answered questions from journalist Julie Mamou Mani who asked them about the trilogy of concept cars, the mobility of tomorrow and the two recently revealed show cars ARKANA and K-ZE.
#ParisMotorShow | You might have noticed that for every #conceptcar #Renault creates, our SVP Corporate Design #LVDA has a matching pair of #sneakers… 👟 Curious about how it all started? 🧐 pic.twitter.com/lPFym7X47Z
— Groupe Renault (@Groupe_Renault) 3 octobre 2018