The story of Renault began with Louis Renault’s invention and direct leadership. If ever he considered selling the patent to his invention, he ended up following his brother Marcel’s advice and started his own company, one that would always strive to make its clients’ lives easier through innovation. Today, transportation is entering a new age, with its demand for new forms of shared services. Renault is innovating to meet that demand, especially by offering concept cars like EZ-GO, the robo taxi. This innovation-bringing strategy allows clients to live their passions to the full.