Managing Director of Alpine

Born in the Netherlands in 1965, Michael van der Sande has a MBA from Nyenrode University.

He joined Nissan Europe in 1991 and held several marketing and dealer development positions. In 1995, he moved to the United Kingdom to join Rolls-Royce and Bentley Motor Cars as European Marketing Manager.

Two years later he was recruited by Harley-Davidson as Marketing Director for Europe, Middle East and Africa. During his twelve years at Harley-Davidson, he held several other marketing, sales, strategy and product planning positions with Harley-Davidson in the UK, Italy and the United States. He was then promoted to Vice-President and Managing Director, with responsibility for all operations in Europe, Middle East and Africa.

In 2008, Mr van der Sande joined Tesla Motors as SVP, Sales, Marketing and Service, before being recruited by Aston Martin in 2009 as Chief Commercial Officer, in charge of all sales, marketing, service, parts, retail and merchandising operations globally.

On 1 October 2013, he was appointed Senior Vice President, Marketing of Groupe Renault.

Since March 2016, he has been Managing Director of Alpine.