Lada, a new direction

The long-standing market leader in Russia for over 50 years, LADA became a Groupe Renault brand in January 2017. Boasting the largest dealership network in Russia, the brand also exports worldwide, marketing its cars in 30 countries. With a wide range of suitable and affordable cars, LADA is now entering a new phase, a completely renewed range and a fast-changing network. Customers can rely on cars that are value for money with an energetic design which gives confidence in all situations.

Points of sale
Different models


Behind the steering wheel of my car, I feel confident in all situations



A historic brand

AVTOVAZ, the first Russian car manufacturer, was founded in 1966 in Togliatti. At that time, it produced popular cars for Russians, the first being the LADA 1200. In 1977, the first LADA 4X4 was manufactured, more commonly known as the LADA Niva. This model was produced in around 2.5 million units, including around 530,000 exported to over one hundred countries.

A historic brand
New lease of life

New lease of life

With the launch of the latest LADA models, customer expectations have changed. AVTOVAZ is developing its dealer network and constantly improving service quality standards. AVTOVAZ welcome customer in modern facilities and help them with well-trained staff.  LADA Vesta, voted ‘Car of the Year’ during the Russian Automobile Forum, and LADA XRAY are the initial successes of the range's revival. In addition to these new identities and design, the brand has been taken to the next level in terms of connectivity with LADA connect, an optional application available in 2018.

Overview of some models

Overview of some models: Lada Vesta Cross.

LADA Vesta SW Cross

Overview of some models: Lada 4x4 Urban.

LADA 4X4 Urban

Overview of some models: Lada XRAY.


Overview of some models: Lada Granta Sport.

LADA Granta Sport

Jan Ptacek, Evp Sales and Marketing At Avtovaz
We want to position LADA as a brand of confidence recognized for its competitiveness
Jan Ptacek, EVP Sales
and marketing at Avtovaz