Design is a primordial factor in market success for a vehicle. Though the technical aspects of design work are much more complex to describe, design personnel obviously require imagination, creativity and an acute sense of aesthetics.
The Design Department is directly responsible for everything motorists see, feel and hear in their vehicles: for everything the customer perceives, for everything that generates an aesthetic response and practical satisfaction.
Design involvement starts with the initial drafting of specifications and continues right through to production release. The department has a network of five international design centres, staffed by multicultural profiles (27 nationalities). Skills span everything from traditional craftsmanship (physical modelling, upholstery, paintwork) to advanced technologies (digital modelling and visualization, interactive design), and are driven by a real enthusiasm for the automobile.
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