MARKETING / SALES
Upstream sales function missions involve analysing customer needs and defining the means to be implemented for selling our products and services. Downstream functions focus on ensuring irreproachable service from the customer’s order through to vehicle handover then throughout the product’s service life, while achieving profitable growth in sales volumes.
TASKS AND QUALITIES
HEAD OF ACCESSORIES LINE
Tasks:
- Set the strategy and marketing mix (4P) for Accessories, including setting the strategy, the overall range, the world pivot prices, recommendations for promotion by channel, and the specifications for generic communications about Accessories (including internet).
- Ensure that the accessories product line is available for the commercial launch of new vehicles in the Groupe’s different markets.
- Optimise sales revenues and the business contribution by providing departmental expertise in the regions and countries.
Qualities:
Adaptability
Rigour
EnthusiasmMOTORSPORT MARKETER
Tasks:
- Contribute to a unique strategy to give Renault visibility in motorsport and make the motorsport brand more engaging.
- As part of this global strategy, create, promote, and roll out Competition storytelling (messages, communication timeline) in conjunction with the Racing organisation and internal departments.
- Design and implement digital and social media campaigns specifically for motorsport fans, with help from agencies.
Qualities:
Communication quality Responsiveness Management aptitude
