Marketing & Sales

In Marketing, we imagine, define and create customer experience, as well as marketing contents for our 4 differentiated and complementary brands: Renault, Dacia, Alpine and Mobilize. We also accompany their renewal all over the world.

To do this, marketing teams of each brand connect with customers to understand interests and how they live in order to enrich the product vision, then define the means of action to be implemented to ensure the launch of our products and services. This includes advertising creation, campaign deployment, as well as the effectiveness of on and off-line media plans. 

Downstream, our sales teams work to ensure impeccable service, from ordering the new vehicle until delivery, then throughout its lifecycle to maximize, via commercial levels, our brands value generation.