MARKETING / SALES

Upstream sales function missions involve analysing customer needs and defining the means to be implemented for selling our products and services. Downstream functions focus on ensuring irreproachable service from the customer’s order through to vehicle handover then throughout the product’s service life, while achieving profitable growth in sales volumes.

TASKS AND QUALITIES

HEAD OF ACCESSORIES LINE

Tasks:

Set the strategy and marketing mix (4P) for Accessories, including setting the strategy, the overall range, the world pivot prices, recommendations for promotion by channel, and the specifications for generic communications about Accessories (including internet).
Ensure that the accessories product line is available for the commercial launch of new vehicles in the Groupe’s different markets.
Optimise sales revenues and the business contribution by providing departmental expertise in the regions and countries.

Qualities:

Adaptability

Rigour

Enthusiasm

MOTORSPORT MARKETER

Tasks:

Contribute to a unique strategy to give Renault visibility in motorsport and make the motorsport brand more engaging.
As part of this global strategy, create, promote, and roll out Competition storytelling (messages, communication timeline) in conjunction with the Racing organisation and internal departments.
Design and implement digital and social media campaigns specifically for motorsport fans, with help from agencies.

Qualities:

Communication quality

Responsiveness

Management aptitude

They talk about their profession

Frano

Marketing director or Renault's top-end models

He talks about what his job involves. Frano addresses engineers, designers, buyers, and salespeople, contributing a market-side vision to ensure that his product line's genetic make-up is attuned to customer expectations and capable of adjusting to the specific characteristics of different world markets.

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Olivier

Business-to-business connected services manager

He talks about what his job involves. To invent tomorrow's services, Olivier imagines the ways in which information from on-board telematic systems might be usefully implemented in the future. Applying skills that span technology and human relations, he addresses companies with proposals for advanced vehicle fleet management solutions capable of reducing their

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Involvement and understanding.

Charles R.

Network technical support manager

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FINANCE AND MANAGEMENT